70s Nightclub Style Makes a Revival: Fuzzy Coats Have Become the Festive Season's Must-Have
Although the iconic New York nightclub Studio 54 closed almost four decades ago, its unique style impact remains strong.
Currently, the focus isn't on sheer bodysuits but on the plush, shaggy coats and wraps favored by style icons and party enthusiasts as well.
With the festive social calendar coming up, the distinctive Studio 54 coat is experiencing a significant resurgence.
Shopping Data Reflects the Popularity
Among the most popular items from a latest partnership between a major retailer and a London label is a cropped, cream, long-haired jacket with oversized lapels.
At another retailer, searches for taupe fake fur coats have jumped almost 200% year on year.
Interest for pre-owned plush finds is also rising, with queries for synthetic fur increasing by over 250% in the last six months on a popular resale website.
"This is a one and done coat," says a lead style expert, explaining that it serves as the main element of an outfit.
The editor likes to style her own oversized shaggy coat with hipster jeans or leggings and short shorts.
Television Style Mirrors the Trend
The style is showcased in a new streaming romantic comedy series, where a sister wears a toffee-colored furry jacket to a casual dinner.
When questioned about her bold look, the character responds, "You told us to dress up. That's style!"
The Rise of the "Glamorous" Vibe
The trend aligns with what an American trend forecaster is calling "glam excess."
Inspired by the extravagance and opulence of the 1980s New York, this aesthetic brings to mind wads of cash, bubbly, smoking, high hemlines, loose morals and, of course, fur.
Similar to that era, the trend is set against a uncertain financial climate.
This style is all about dressing for the lifestyle you aspire to rather than the one you are stuck with.
Modern Materials and Tongue-in-Cheek Luxury
Whereas real fur was everywhere during Studio 54's heyday, today's versions are mostly made from lambskin—a byproduct of the meat industry—or man-made fabrics like acrylic.
The trend embodies a knowing opulence—like a famous Muppet has taken charge with exaggerated silhouettes and surprising hues.
Star Adoption and Exclusive Drops
An English designer was an pioneer of this trend. Her shaggy coats with curly textures have been worn by famous pop stars.
Due to high interest, these coats are now only sold in exclusive collections. An forthcoming release includes a rose and grey style similar to a giant pom-pom, alongside animal and tiger-print versions with exaggerated fluffy frou-frou.
"If you can only purchase a single item, you wouldn't choose it to be a plain jumper or a pair of boring trousers, you want a standout piece," explains a magazine editor-in-chief.
The sentiment is echoed by a style head at a leading store, who calls it "a surprising, playful touch" that avoids the need for a whole new ensemble.
Final Mood Booster
Ultimately, the fuzzy coat can act as a great pick-me-up.
"It won't cost a fortune," says the editor, "and it's going to make you feel glamorous when everything else is pretty dreary."
